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Louis Vuitton investing in young people’s art fund

Hundreds of school children are going to be allowed access to privileged areas of the top art galleries in London as part of a Louis Vuitton sponsored, one million pound project.

Children between the ages of 13 to 25 will be allowed to participate in behind the scenes tours and arts workshops at galleries such as the Whitechapel Gallery, Tate Britain, the South London Gallery, the Royal Academy of Arts, and the Hayward Gallery.

The participants will be selected from youth groups and schools located close to the galleries, including some of the more dilapidated areas of London.

Mayor of London, Boris Johnson, has offered his official endorsement of the project, stating that it captures the Conservative policies that companies ought to offer something back to society.

Johnson spoke at the launch of the project stating that 31 years after Baroness Thatcher first took power Britain and since she first muted the idea that there cannot be creation of wealth without appropriate social missions, there are signs the business is listening.

Referring to the fashion handbag manufacturer, he stated that Louis Vuitton has been reaching forwards towards London’s youth, and has redefined the term ‘handbag economics.’

Director of the Whitechapel Gallery, Iwona Blazwick, stated that the students who participate will get to see the behind the scene art world operations such as arts administration and how pictures are properly hung.

The Louis Vuitton Young Arts Project is now under way with a summer academy that takes a more in-depth look at the art world for 30 people starting in August.

Watch this video to hear more about this his unique arts project.

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